Hollywood is turning the silver screen "green," but cutting waste, energy and costs in an industry known for big budgets and over-the-top productions is not easy, even in the trend setting movie business.
Hollywood has long used its star power to help the environment. A-list stars such as Leonardo DiCaprio and Robert Redford are well-known environmentalists and Al Gore's 2006 Oscar-winning "An Inconvenient Truth," about global warming, is widely credited for making the issue more mainstream.
Now the industry is trying to reduce the environmental harm caused by its big, but largely temporary, film and TV shoots.
"While celebrities have long been environmental activists, studios and production companies have been cautious about adopting the green philosophy as it applies to their business operations," says Zahava Stroud, of iHollywood Forum, which will host a "Hollywood Goes Green" conference next month.
Implementing sustainable ...